Marshmallow Finance
UK challenger built on modern underwriting tech.
Summary
Marshmallow started in insurance and moved into motor finance in 2024. Focus is on tech-driven decisioning and fair-priced HP.
Who they are & where they came from
Founded in 2017 as an insurance challenger, Marshmallow expanded into motor finance in 2024 and quickly established a competitive position for near-prime HP.
Marshmallow Finance is one of 15 lenders we compare in a single soft-search — so you don't have to apply directly. Get your best rate across the whole panel in under 2 minutes.
London
Map shows the general head-office area. Direct contact with lenders is not provided — all applications go through your dedicated Car Finance UK adviser.
Car finance calculator
These estimates are for illustration only. HP repays the full loan over the term; PCP defers a Guaranteed Future Value (assumed 40%) to the end of the agreement, giving a lower monthly payment. Your actual rate and payment depend on your personal circumstances.